With a unique fusion of creative prowess and business acumen, Happy Nachaser is leading a new wave of talent in the industry while staying true to his roots and artistic vision.
Nachaser, whose real name is Nonso Peter Nwanna is a dynamic force in both the music and entertainment industries, making waves not only as an artist but also as the CEO of Nachaser Music and Entertainment, a company dedicated to producing cutting-edge music and entertainment artistes that would take the industry by storm.
His early experiences in local talent shows and community events laid the foundation for his career, but it wasn’t until 2020 that his artistry began to take center stage. By performing at small venues and collaborating with local artists, Happy Nachaser began to carve out his niche, blending cultural influences and musical styles into something entirely his own.
While pursuing his passion for music, Nachaser also recognized the importance of controlling his narrative. In 2018, he founded Nachaser Music and Entertainment, a music and entertainment company that serves as a hub for rising talents.
“I wanted to create a platform where artists could be empowered, where their voices and creativity are at the forefront,” Nachaser explains.
Nachaser Music and Entertainment is not just a record label; it’s an all-encompassing entertainment brand. From artist management to music production, promotional content, and even booking shows, Happy Nachaser’s company has become a one-stop shop for creativity. His innovative approach to artist development has already seen success, with several of his signees garnering industry attention for their unique sound and style.
What sets Happy Nachaser apart from many of his contemporaries is his ability to balance both his creative and business endeavors. His music, which blends the soulful vibes of R&B with the hard-hitting beats of hip-hop and the infectious rhythms of Afrobeat, reflects a deep understanding of the evolving music landscape.
Nachaser’s newly released track featuring Indriza is a reflection of his personal journey, a track that explore themes of self-discovery, and ambition. This track has quickly gained traction, amassing thousands of streams within weeks of its release, solidifying his place as a star in the industry.
“I approach my music like I approach my business—with intention and focus,” he says. “Each song I create is part of a bigger picture, a larger narrative that I’m trying to tell.”
On collaborations and influences, Nachaser said he has always been open about the artists who inspire him. His influences range from icons like Tupac to more contemporary voices such as Davido and Phyno. This eclectic mix of inspiration is evident in his sound, which seamlessly fuses different genres and cultures.
His ability to collaborate is another key aspect of his success. Most recently, he worked with other Afrobeats artists to portray a soulful energy.
“Working with another incredible talent like Indriza was an incredible experience, and together we created something that felt truly unique,” Nachaser shares.
Looking ahead to the future, Nachaser is gearing up for more exciting projects, including the expansion of Nachaser Music and Entertainment.
“I want Nachaser Music and Entertainment to be known as the place where creative innovation happens, where artists are free to be themselves and grow,” he says.
In addition to developing new talent, Nachaser is also working on various projects, which promises to push his musical boundaries even further.
“I’m in a constant state of evolution, and my music will always reflect that,” he notes. “The future is limitless, and I’m excited for what’s to come.” He stated.
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